Thursday, November 21, 2013

"SynChronDipity"


Suddenly, I'm hearing quite a bit about real-time market sampling!


So, it has always been my supposition that the most overlooked ability of The Powers That Be on the internet is the ability to do market sampling in real time.  If I see something I like on the internet, I'll most likely say so.  Here on G+, I can just plus it!  It seems to me that the difference between the plus and the thumbs up is a matter of motivation.  Maybe even semantics.  A thumbs up indicates agreement and approbation.  A "plus one" means, among other things:  "That's positive!"  "That's a plus."  "I like that."
Most importantly, what it means, in my estimation is: 

"ME TOO!"

Remember when this was an innovation?  

This is a picture of a tree.  I like it.
This is a picture of a dress.  I'd wear it.
This is a picture of a bespoke suit. I'd change out those flap pockets, my good man!
This is a picture of an SEO expert. I'd take his/her advice.
This is a picture of a house. I'd buy it.
This is a picture of a joke. I think it's funny.
This is a picture of a chef.  I like his online persona.  I'll follow him.
This is a picture of the site I just built for my client.  I think it's good.
This is a gif of a cat. I think I'll waste some valuable time watching it.
This is a topic. I put up this picture with it so you'll read what I have to say. I want to discuss it further.

What's synchrondipitous about all of this is how what I've been writing in this obscure, waaay off-topic (so far), unfashionable blogger blog is now front-page on The Plus.  The AdSense watchdog is now watching me.  Huzzah!  I must be doing something right!

You can always extrapolate new marketing tools out to the old way of doing things.  It's expensive, though.
Yes, it is important to understand how the "plus one" impacts search rankings.  In my unschooled opinion, what's more important is understanding "The Power of the Plus" in and of itself.  People are paying attention!  That proves my point.  Maybe someone else was thinking that The Plus is one gi-normous, global, 24-7/365 focus group, available in real time.  FOR FREE to marketers of every stripe.


I'm just the one who pointed out that you top-feeders are missing money by not exploiting that advantage!

Thanks for taking the time to read this blog!

#FriendsofMalachiMaxwellGlass

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