Thursday, October 31, 2013

Blogging Looks Real Easy When Someone Else Is Doing It!

Good morning!  I hope this blog post finds you well.

You know, blogging looks so easy when other people do it!  I don't have any problem figuring out what to write.  My problem is applying worthwhile purpose and impetus to what I am expressing.

The purpose of this blog is to raise money for Malachi's trip to Europe next summer.  I have had a real problem expressing that, because it implies that I have no money.  Whether it's a matter of not having cash on hand for this kind of trip, which is reasonable, or feeling "less than" because I can't simply write a check (which is not), I have a need to come to grips with my true reason for starting this endeavor.

Yesterday I listened to an excellent audiocast of LaShanda Henry's "SistaSense Power Circle Webinar."  LaShanda presents sophisticated marketing and self-development concepts in terms that resonate with the "sista" in me. She asked, "What are you doing?"  A simple question, but the uptake of it was, "Are you doing what makes you money, or are you doing what makes you feel good?"  Brought me up short.  I was forced to admit that I have indeed been preoccupying myself with this particular form of self-doubt and procrastination.  LaShanda's tough questions are not just for BlackGirls.  Go here: SistaSense Webinar: Blessings and Business  and face yourself.

 LaShanda's insights are similar to what David Amerland and Martin Shervington discuss in Google Semantic Search: What's it All About?.  I mention this because David and Martin are discussing the same strategies from a different perspective.  LaShanda's admonition to "stop giving the store away," was hard to hear, but much needed for someone like me, who is just starting out on this long and winding road. David's declaration that "business simply cannot afford to ignore the power of one person's opinion on social media channels," is just as true and meaningful for me.  Therein lies my power, if I will just claim it!

I was struck by the fact that both of these accomplished social media marketers touched on "the power of one" in similar terms.  No matter who you are or where you come from, as an individual, you have never had more power to influence the daily activities of companies large and small.  There has never been a time in the history of history where any person can reach millions of people with their unique vision, worldview, product or service.

The only person who can stop me from making this blog and the dream it represents for Malachi a success is me.  Have a great day.

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