 "By wisdom a house is built, and through understanding it is established; through knowledge its rooms are filled with rare and beautiful treasures."--Proverbs 24:1, (NIV)  |
| http://dstevenwhite.com/2012/05/28/the-foundation-of-the-u-s-knowledge-based-economy/ |
"We define the knowledge economy as production and services based on knowledge-intensive activities that contribute to an accelerated pace of technical and scientific advance, as well as rapid obsolescence. The key component of a knowledge economy is a greater reliance on intellectual capabilities than on physical inputs or natural resources."
--Walter W. Powell and Kaisa Snellman, Stanford University
Annu. Rev. Sociol. 2004. 30:199–220
doi: 10.1146/annurev.soc.29.010202.100037
Copyright c 2004 by Annual Reviews. All rights reserved
If you are like me, your day starts with the comforting sound of the coffeemaker...and your hard drive. You roll out of bed, hit the start button, and begin your day. Even if you are going somewhere to stare at someone else's computer screen all day, you fire up your own knowledge boiler and get stoked before you arrive. You don't feel as if you are on the cutting edge of revolution, but somehow, there you are. The top tier of earners in America are now more likely to get all of their information from online sources. They might watch television with the fam just to be sociable, but most likely, people who spend their day online are subjecting themselves to a tired rehash of events by 7 pm.
On the internet, like any place humans aggregate, things go in and out of fashion. There are always people who are "ahead of the curve." You know who those people are on G+. You depend on them to mark the trail through the internet wilderness to the Frontier Town that is G+. I've staked camp on the outskirts of town with the other neophytes. It's called BLOGGER, but sometimes I feel like it must have been for my retired hippie of a mom at WOODSTOCK--a sea of humanity as far as the horizon, but the only familiar faces are the ones standing beside you--equally flummoxed by the unfolding frenzy before them.
Selling on The Plus is sort of like "carrying coals to Newcastle."
If you need something, you can call a drone. The drone can drop knowledge on the fight between iSheep and DroidBores (I jest made that up! Yaaay ME): "High Noon at the G+ Corral!" As a former patent secretary, it makes me laugh to read flame wars about "new" technology. The devices you all are ranting over were OLD NEWS in the early 1990's.
The patent cycle is fifteen years ahead of the most cutting-edge thing ANY of you people can lay your hands on today.
So is just about everything else Google is offering you for free these days. See, they know precisely how far below them you are in the Knowledge Base. They know what you will need to buy from them, and what you will pay to get it. They are just waiting for the right moment to roll it out.
Top-feeders, this po' broke, n' lonely single mom has splashed down with a message. A maddeningly simple one. Your conversion potential is on BLOGGER. BLOGGER. I'll say that again:
YOUR MONEY IS PILED UP ON BLOGGER.
Stop turning up your nose at it, like it's the morning after Brussels sprouts. Quit walking past it (whistling a cheery tune) on your way to another HOA with the "experts." They're paying so much money to be on other platforms, they don't want to be SEEN on Blogger. Dumb and DUMBER. Maybe they come here and read this stuff, maybe not.
Shame on them, the dupes.
If you come slumming around blogger, you are ahead of the game. There's some hip action in this seedy part of town. Some likely types with their chairs tipped back in Ye Olde Saloon. I'm one of them. I'm the fancy chick dancing on the bar top, jest 'cause ah feel lak et. Harrumph.
As soon as I am able, I will be paying people for their expertise. The ones I will pay most, best, and SOONEST are the ones who shared what they know with me when I could not afford it! Even the smartest have been bamboozled by BS. There are hundreds of thousands of blogs on blogger. The folk who write these blogs range from soup to NUTS. All of them, just about, need your help. You should be marketing to them, not pitying them. They need you just a smidge more than you need them. That's a recipe for revenue. Why are you ignoring it? You should be positioning yourself as the trusted scout leading the way to the next level of the Knowledge Base, pardner.
People use the service because it's FREE. They use a free service because currently, they need a free service. As soon as they are able, they will join the ranks of the 'experts' paying out the hoo-ha for a tad more exposure. They'll drink the WordPress kool-aid, because they've learned some HTML, and someone who appears to be making money online has told them it's the next step. Even when I do rise to the level of throwing my money down that particular Black Hole, I'll be keeping my wigwam out here in the blogger hinterlands. I enjoy being an outlier. You see what's coming down the trail before it hits town. I haven't checked out many of the other campers yet, but when I do, I'll be looking for the people on blogger who have a good product, idea, or service, but who cain't write. They need me. When they are ready to step up, I'll help them write content prose so polished you'll have to tip your monitor to keep the text from sliding right into your lap. So many of you have advanced degrees and long histories in sales and marketing, yet you stride confidently past the GOLD MINE that is blogger every day, to chat up your cronies on The Plus and eventually form lucrative partnerships. It's easy because you all speak the same business "language." But just as you wouldn't want your golf buddy who reads "Dentistry Today" faithfully to perform your root canal, why are you congregating with people who barely need what you have to offer? There are hordes of unwashed masses out here, waiting for you. We clean up nice, and are simply waiting for you to notice.
Thanks for taking the time to read this blog.
#FriendsofMalachiMaxwellGlass
http://www.stanford.edu/group/song/papers/powell_snellman.pdf
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